Nose is a print magazine dedicated to exploring our sense of smell. This second edition is centred around the proposition that scent, more than other senses, is shaped by suggestion. We explore this topic through the lens of language, memory, experience and culture.

Smell experiment conducted in collaboration between KOLIDO and Nose Magazine. Perfume was designed to be ambiguous, using uncommon materials and combinations of materials. In a small, informal experiment, the same perfume was presented to participants as two different scents, each paired with its own visual cues. People were then asked to describe what they smelled. Although the perfume was identical in both cases, responses varied widely.

This first edition of Nose invites readers to tune in — to smell more intentionally, more thoughtfully. It’s a gentle immersion into the vast world of scent: how it lingers in science and language, in memory, culture, and everyday life. Through essays, interviews, and visual work, we explore the overlooked sense of smell, hoping to spark curiosity and deepen your awareness. 

KOLIDO is a scent practice based in the Yarra Valley, Wurundjeri country. We design perfumes and smells that play with tension and constrast, through narrative-driven accords.